When Brand Maintenance Is Done Online
Apr 04
So the brand has been built. Despite the threat of things like a Yaz lawsuit or a large-scale product recall, the brand has managed to convey its message and its values to its target market. It has somehow managed to do everything right, and has put itself in a position to enjoy the fruits of its labor. Except this situation doesn’t last forever. In fact, in most cases it is...
Why Bank Branding Sucks
Mar 30
The state of branding in the banking industry is abysmal. This isn’t immediately obvious because of big chains like Bank of America and the fair prominence of even small institutions having reasonable terms for their cash loans, but it’s true. Bank branding suffers from a short list of five major pitfalls that have kept it far behind the rest of the business world. While there is a...
Branding Food (No, Not That Way)
Feb 20
There are two industries that, by most counts, will survive in some form as long as there is human civilization: any business that deals with selling pre-prepared food and the ones that deal with the dead. It is logical, of course. People that are alive will need to eat and, frankly, they tend to die off eventually. However, most people aren’t too fond of dealing with the dead, so for...
Superbike Branding: When Superficial Becomes the Norm
Jan 29
Cleaning my stuff today and sweating like a pig, I took a step back and stared at my stack of motorcycle magazines and noticed how annoying Super Streetbike is next to Sport Rider, Cycle World and Motorcyclist. For those not into big bikes, these collective stacks of magazines are supposed to be the “bibles” of the big bike world, kind of like how Motor Trend and Car & Driver...
Panasonic Jumps on London Olympics Bandwagon
Jan 17
Here’s a valuable lesson in early branding: when you pay big bucks to be a sponsor for a major sporting event, it’s never too early to start promoting the hell out of it as part of your branding. As any accountant will tell you, buying the sponsorship of something as big as the Olympics or Superbowl is an investment that makes spending in Microsoft Dynamics CRM software pale by...
Farmers and Hunters
Jan 11
When it comes to social networking, it seems like there’s no end to the types of products that can be marketed there and no limit to the audience that can be reached. It doesn’t seem to matter if the product is a tank with a Ferrari engine or simple ink cartridges – if it exists and can be sold, then someone will find a way to market it on the Internet. Social media is perhaps one...
Build Your Brand Media Online
Sep 22
These days, the Internet has become an important business tool in building effective brand media. However, some experts say that the Internet can also become dangerous without careful planning. Thus, taking the necessary steps will strengthen your brand media. Here are some tips on how to build your brand media on the Internet. You need to keep the content of your site interesting. Take note...
Cloud Computing: What It Brings to Your Enterprise
Dec 04Cloud computing is more than just a buzzword now. In fact, it has evolved into this big breakthrough that businesses simply cannot do without, should they want easy and inexpensive way of operating and managing their business. But with all this fuzz going on, what is cloud computing really? State of Cloud Computing from Salesforce.com on YouTube Cloud computing allows businesses to use their...